More and more people start their search by asking an assistant — ChatGPT, Gemini, Perplexity or Google’s own AI answers. Instead of ten blue links, they get a summary and a handful of cited sources. If you aren’t one of them, you may not be seen at all.
Three layers of visibility
SEO makes your site crawlable, fast and relevant. Answer Engine Optimization (AEO) structures your content so it directly answers the questions people ask. Generative Engine Optimization (GEO) makes your business easy for AI models to understand, trust and cite — consistently described across your site, profiles, directories and press.
What actually moves the needle
Clear, specific pages for each thing you do. Real expertise and evidence. Structured data that defines who you are and what you offer. Consistent business information everywhere it appears. And a reputation — reviews, mentions, citations — that gives an AI model a reason to recommend you.
Measure it
Track the questions your customers ask, check how assistants answer them, and watch your share of mentions over time. AI visibility is measurable — and early movers are building an advantage that compounds.
